BK Dollar Holidays
To help soften the blow of a sagging economy, BK created dollar holiday gift cards as a means for a financially-struggling nation to expand their gift pool to virtually anyone. Simply pick a card, put a buck online or in-store and send it off to that special (or not special) someone and give them the gift of a flame-broiled whopper.

Role: Wrote a bunch of gift cards and microsite copy.

TV Spot

BKDollarholidays.com - Select a gift card